Transfer Admissions & Advising Committee

Bridging the knowledge gap between two and four year schools

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TAAC 2017 Transfer Conference Agenda and Session Descriptions

New This Year: Tuesday, May 30, 2017

  • Social Event from 6:00p.m.-8:00p.m at Gullifty’s
  • Come join the members of TAAC before the conference for some fun and appetizers
  • Please RSVP to before May 19th.
    • Gullifty’s, 1149 Lancaster Avenue, Rosemont, PA 19010


Wednesday, May 31, 2017

  • 8:30a.m.-9:00a.m. –              Registration and Refreshments
  • 9:00a.m.-10:15a.m. –            Welcome and Keynote Speaker – John Fink, CCRC
  • 10:30a.m.-11:30a.m. –           Session I – Presentations
  • 11:30a.m.-12:30p.m. –           Lunch
  • 12:45p.m.-1:45p.m –              Session II – Presentations
  • 1:50p.m. – 2:50p.m. –            Session III – Presentations
  • 3:00p.m. – 3:45p.m. –            On the go snack/Round table discussions
    • Articulation Agreements
    • Continuation of the Keynote Presentation
    • International Admissions
    • Transfer Shock
  • 3:45p.m. – 4:00p.m. –           Closing and Raffle

*Agenda is subject to change.


Session 1

1. A) The “Typical” Community College? No such thing!: Sandra Gonzalez-Torres

Sandra will moderate the panel. Panel participants are still to be determined but will include representatives from different area community colleges.

There are many stereotypes of community colleges and the community college student. While there are some obvious commonalities, there is no such thing as a “typical” community college or community college student. A community college’s relationship to a particular baccalaureate institution may be influenced by the community college’s history, their structure and the community they serve. Come learn from our panel of diverse community colleges (ie: large urban, multi-campus suburban, etc.); how they are structured and how they serve their communities and students. *(institution names and representatives to be determined)

While transfer from community colleges to baccalaureate institutions is not new, it seems that some baccalaureate institutions are just starting to notice the community college student. Given this, it is important for baccalaureate institutions to learn about the different types of community colleges and the students they serve. Learning outcomes: 1. Learn about some of the different types of community colleges in the area (ie: large urban, multi-campus suburban, etc.). 2. Understand the different ways the community colleges on the panel are structured and how they serve their communities and students. 3. Recognize that a community college’s relationship to a particular baccalaureate institution may be influenced by the community college’s history, their structure and the community they serve. While we hope this will be interesting to all, this presentation is geared towards baccalaureate institutions.

1. B) Preparing Student-Athletes for NCAA Division I Transfer: Kimberly Marsh, Athletics Certifying Officer Temple University

Basic understanding of NCAA Division I transfer policy and how to better advise your student-athlete. This is for advisors and transfer counselors, given in a PowerPoint and discussion format

There are times a student-athlete is attempting to communicate “missing” requirements for transfer, or a non-recruited student attempts to “walk-on” a team and are not eligible. Learn basics to be helpful in the transition.

1. C) Extending a Helping Hand to New Transfer Students: Cross-Campus Collaboration is Key for Transfer Students to Feel that They Matter on Your Campus: Jared Brown, Director of New Student Programs West Chester University of PA,

Lisa Calvano, Management Department West Chester University of PA Kathy Koval, College of Business & Public Management West Chester University of PA

The more transfer students feel included, heard, and valued, the more likely they will be successful on a college campus. The feeling of being seen and heard should extend beyond the admissions process and into both the classroom and out-of-classroom experiences. This session will focus on the challenges of meeting transfer students’ academic and social adjustment needs as well as the opportunities this presents. Our session will provide an overview of new collaborative efforts between the Department of Management and the Office of New Student Programs at West Chester University and highlight what extended assistance we will pilot to help new transfer students in their first year and beyond. With more support in and out of the classroom, we believe new transfer students will thrive as they transition to their new academic and social environments.

The presentation will apply theory to practice in assisting transfer students in and out of the classroom. We will review Schlossberg’s Theory of “Marginality and Mattering” along with concepts from Kahn’s “Holding Environments at Work” to emphasize the importance of extending communication beyond admissions and providing connection opportunities for new transfer students. These opportunities will happen when there is collaboration across the university and departments understand the importance of the transfer student transition.


Session 2

2. A) Resources to Support Transgender Transfer Students: Christopher M. Dungee, Counselor/Assistant Professor at Delaware County Community College

Accommodating transfer students on your campus can provide challenges for even those well prepared institutions, but more and more college campuses across the country are making an effort to accommodate transgender students. Have you ever considered how and what your campus is doing? This session will help you support transgender students in their transition to your institution, to help them feel welcomed, and support them as they look to navigate the college experience. In this session, terminology will be reviewed, as will topics around recruitment, retention, and admission practices, to name a few. This session will provide a safe environment to ask questions to better educate your knowledge and understanding of the transgender transfer student.

Although college campuses are more inclusive than ever they still have a long way to go. As I meet with college personnel, it has become clear that they do not know what policies to adopt or what systems to put in place to ensure that trans students are not just recruited but are retained. There is increasing visibility of this population and many are faced with leaving their current school to find a better prepared, more suitable environment. Although transgender students look for many of the same factors in a college or university as any other transfer student, there  unique challenges as well. All personnel play an important role. Admissions personnel, counselors and advisers, teaching faculty and more should have a vested interest in helping transgender transfer students.

2. B) Working with Transfer student: From Recruitment, to Retention, to Graduation, and Beyond: Kate Markowitz (Rickards), Director of Transfer, Veteran and Online BBA Recruitment Fox School of Business, Temple University,; Claudia Bereshnyi Assistant Director of Transfer, Veteran and Online BBA Recruitment Fox School of Business, Temple University

Temple University was founded as a community school allowing access to a quality college education. While the freshmen standards become more selective, the school remains a transfer friendly institution. At Temple’s Fox School of Business over 40% of the 6800 undergraduate students come as transfer students. This session will discuss the ways in which Fox engages these students from the time they identify Fox as where they would like to transfer to, through the pre admissions and admissions processes, orientation, advising and the co-curricular activities students are engaged in while they are at Fox.

This presentation is aiming to act as a case study for successful enrollment management of transfer students from initial inquiry throughout the entire transfer admissions process to the time of enrollment. The session will also address creating students that are actively engaging in outside the classroom professional development activities leading them to be part of Fox’s 94% job placement rate.

2. C) The New Rules of Engagement: Understanding and overcoming some of the student-veteran challenges inherent in the transition to college: Michael Sparrow, Associate Dean, Academic Success/Northampton Community College

Many students, especially student-veterans, may not possess the institutional and academic capital necessary to transition into the role of college student. Consequently, these students do not integrate into the campus culture, leading to academic struggles and failure to persist and graduate. We will examine some of the challenges facing student-veterans in their acclimation to college-level work through liminal theory and Pierre Bourdieu’s theories of cultural capital, field, and habitus and explore how these theories can provide the foundation of proven success programs like academic coaching.

Many student-veterans do not possess the institutional and cultural capital necessary to become effective college students in both a social and academic sense. Numerous academic success programs exist today, but many of these well-intentioned programs are not informed by relevant theory and therefore fail to fully realize their potential to reach students and drive positive academic outcomes. This presentation will examine Pierre Bourdieu’s theories of cultural capital and habitus and how the transmission of cultural capital can empower students in their efforts to integrate in campus life and perform better academically. This presentation will also explore how Bourdieu’s theories can inform and underpin student success programs like academic coaching and other student-veteran success outreach efforts. Learning Outcomes: After attending this presentation, participants will be able to: 1. Describe some of the unique and universal challenges facing student-veterans on campuses 2. Define cultural capital and habitus and apply these theories to the challenges facing student-veterans 3. Explain how the transmission of cultural capital, institutional competency, and college “know how” to student-veterans can facilitate campus acclimation efforts and academic performance. 4. Deploy these theories to enhance current academic success programs or create new, effective programs that drive student-veteran success and persistence.


Session 3

3. A) Recruitment & Retention of Transfer Students: The Role of Innovation and Collaboration in Transfer Student Success: Shannon Zottola, Nakia Mack, Interim Director of the Center for Student Success & Director of Retention, Cabrini University 

This session will explore innovative methods of expanding the transfer enrollment funnel, as well as how internal institutional collaboration and strategic goal setting can assist in boosting the success of transfer students at your institution.

While successful recruitment of transfer students is critical to an institution’s ability to meet revenue goals, retaining and graduating transfer students is equally important for a variety of reasons. This session will provide a combination of theoretical foundations, best practices, and practical strategies designed to assist Enrollment Managers in meeting both transfer recruitment and retention goals.

 3. B) Put Yourself in Their Shoes: A Prospective Transfer Student’s Online Journey: Mark Cunningham EVP, Client Solutions and Strategy

Breaking news: Prospective transfer students are online. They’re searching constantly and for everything. They’re spending time on mobile and social. And they’re quietly demonstrating interest without telling you who they are. The online journey of a prospective transfer student is an elusive one for those in undergraduate enrollment. With that journey in mind, we’ll put ourselves in their shoes and walk through some of the things you should consider to ensure your institution is accomplishing what is needed to reach and engage these audiences along the way. Included in this session will be data, insights, and strategies from our partners at Google, along with actionable to-do’s you can take away that cover everything from search results and mobile interactions to how your website experiences for these students can improve.

For 30 years, Carnegie Communications has been a leader in higher education marketing and enrollment solutions. Our recruitment and lead generation services combined with our digital marketing capabilities effectively target undergraduate, graduate, international or transfer student markets to help you meet your enrollment goals. In our presentation, we will share best practices gleaned from our experience that enrollment and admissions personnel can implement immediately.

 3. C) Everybody Struggles: Transfer Student Adjustment, Transition, and Mental Health: Rachel Daltry, Psy.D., Psychologist/Assistant Professor West Chester University

This presentation is for those university personnel that interact with transfer students and are interested in the unique emotional and mental health needs of these students. We will discuss our research findings regarding differences between transfer and nontransfer students on mental health factors, social involvement, and academic success as well as the transfer student population based on when and from where students transferred. Presentation will use powerpoint and discussion.

Transfer students are a significant subset of the college student population and it is important for campuses to be attuned to their clinical needs. According to the U.S. Department of Education, almost 60% of college students attend more than one university (Adelman, 2006; Peter & Forrest Cataldi, 2005). Additionally, according to the National Student Clearinghouse Research Center, one third of students who started at 2-year public institutions and 13% of students who started at 4-year public institutions finished at institutions other than the one where they first enrolled (Shapiro, Dundar, Wakhungu, Yuan, & Harrell, 2015). Transfer students may have diverse reasons for transferring, such as difficulties with adjustment at original institution, changed finances, new career goals, or simply advancing from community college to a 4-year institution. Clearly, a large number of students are transferring and it is important that colleges address their specific needs, which may differ from nontransfer students. Research on the transfer student adjustment process has primarily focused on academic experiences, with a particular emphasis on grade point averages (GPAs) and retention rates. Our focus is unique in that we focus on the psychological factors that impact the transfer transition and adjustment process.


Thank you for your interest in the 2017 TAAC Conference!


The members of the Transfer Admissions and Advising Committee


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Conference Sneak Peak

The conference is coming together quite nicely. With registrants are still trickling in our inaugural conference has well over 100 registrants, 5 vendors/sponsors, 10 presenters, and 11 hosts.  It is shaping up to be a very informative and enlightening day.

I wanted to take a minute and recognize the vendors/sponsors that will be at the conference. Our giveaway sponsor is CollegeFish and they have helped us provide each registrant with an awesome giveaway.  In addition to that, two of our conference sponsors, Carnegie Communications and School Guides, will be giving brief presentations about what their companies have to offer during the meals. AcademyOne is sponsoring our catered lunch and giving a very brief presentation during lunch as well. In addition to the sponsors, we also have NRCCUA setting up a vendor table.

We are also doing a raffle just for attending! While I won’t give away too much about what the raffle prizes are, they are sure to please.

Baskets for conference

We are looking forward to the conference on Wednesday and hope that you are too!

Also, check out our twitter! We will be doing a twitter #hashtag event during the conference. If you hear a good quote, snap a great picture, or just want to let everyone know how awesome of a time you are having, tweet to @TAACPa and #TAACConference!

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Conference Presenters: Janet Distel, Dan Gilbert, Madeleine DeBot, and Carly Salvadore

For those of you not keeping count (I’m not sure why you wouldn’t be; this event is sure to please!), we are just a mere 2 weeks away from the conference. We have already seen a few biographies of the powerful list of presenters for the conference; however, let’s take a look at the Temple crew, presenting on the pathway of a transfer student.


Dan Gilbert, Madeleine DeBot and Carly Salvadore are all professional Academic Advisors at the College of Education at Temple University. Under the direction of Janet Distel, Director for Undergraduate Academic and Student Affairs, they and other members of the Undergraduate Student team have worked to streamline and improve the transfer student process with the goal of making the student experience as transparent, comprehensible, and seamless as possible. Some solutions are big picture (i.e. articulation agreements), while others are as simple as periodically emailing students from the time they make their deposit to the University until they attend the Orientation Advising. This allows a continuous line of communication to the students so they know what to expect at each event. For instance, one email will outline what essential items to bring to their orientations (i.e. transcripts, course syllabi), as those items will allow us to assist them better when registering for a full schedule of needed classes on the day of their orientation advising sessions.

We know that retaining a student begins from the moment that student makes his or her deposit, so we have identified issues and solutions on both the macro and micro levels: everything from taking lead roles in drafting transfer articulation agreements with community colleges, to forming strong relationships with key departments and faculty to creating Google docs and spreadsheets that allow for easier tracking of syllabi needing reviews and transcripts yet to be received. All efforts are aimed at offering all transfer students the same high level of service while also approaching each student as an individual with specific needs, challenges, and goals that need to be supported. Essentially, as a group, we continue to identify the potholes and speed bumps and to then create solutions to make the road ahead smoother!

Our hope for this presentation is to share our specific solutions to challenges, but to universalize those solutions in such a way that any advising unit could tweak and adjust as needed to meet their own administrative and student needs.


As a transfer counselor myself, I am looking forward to hearing about the insights this group has to offer! Anything to make the pathway of a transfer student smoother is music to many people’s ears.

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Conference Presenter: Jared Brown

Jared Brown

With 3 presenters down and 7 to go, let’s take a look at Mr. Jared Brown! Jared is a Pennsylvania native and has worked in higher education since he was fresh out of college. He earned both his BA and MA in Communications and has brought that education to life ever since.

Jared started his career at Penn State University in the Office of Fraternity and Sorority life. From there, he moved locations and worked as the Director of Fraternity and Sorority Life at West Chester University from 2005 – 2012. With much experience under his belt, he added a bit more to his plate and became the Director of New Student Programs at West Chester University and this is the position he currently holds. In addition to that, he also is an adjunct professor at Delaware County Community College—Exton, where he teaches a Public Speaking course.

When Jared finds himself outside of the higher education realms, he enjoys travelling, exercise, and eating good food. Three things everyone should enjoy!

With lots to offer professionally to our Conference (March 19th—mark your calendars!), Jared will be presenting on the “need” for Transfer Student Orientation. He will be facilitating a discussion showcasing the current program at West Chester University and what the campus is doing in regards to re-focusing on the needs and learning outcomes of the transfer population. The goal of the presentation is to have a candid discussion about the current trends of Transfer Orientation programs and how to improve the information and assistance provided to transfer students as they transition to a new campus.

We look forward to your presentation, Jared!

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Conference Presenter: Colonel John C. Church JR.

John Church

This week we welcome Colonel John C. Church, JR. He is currently an Assistant Professor of English and Communication at Immaculata University, but also carries with him years of higher education experience as well as a vast and impressive military history. With his extensive background, his presentation on Veterans is highly anticipated.

JOHN C. CHURCH, JR., is an Assistant Professor of English and Communication at Immaculata University.  Prior to returning to the classroom John was the first President in the 75-year history of Valley Forge Military College.  He is also a colonel in the Marine Reserves.  In 2010 he returned to Valley Forge to assume the presidency after distinguished service with the 2nd Marine Expeditionary Brigade in Helmand Province, Afghanistan, where he coordinated civil-military operations for the commanding general and his staff.  Prior to that assignment, he commanded a combined, joint Civil Affairs unit, leading Marines, soldiers, sailors, and Iraqi civilians in Ar Ramadi, Iraq. Colonel Church enlisted from Detroit and served as an active duty U.S. Navy deck seaman and hospital corpsman assigned to the Marines.  He attended the Naval Academy Preparatory School in Newport, Rhode Island, and earned a Secretary of the Navy appointment to the U.S. Naval Academy.

After leaving active duty, John taught at the University of North Carolina at Wilmington, the U. S. Naval War College, and George Mason University.  Before returning to the classroom, he was, first, an assistant professor of leadership at Valley Forge Military College. He then became dean, and led the charge to accept women at the college.  Before his deployment to Afghanistan, he was the Director of the Service Academy Preparatory Program at VFMC.

John earned a MA in National Security and Strategic Studies from the U. S. Naval War College, a MA in Communication Journalism and Public Affairs from American University in Washington, D.C. and a BS in Political Science from the U.S. Naval Academy.  He is a doctoral student in Mass Media and Communication at Temple University.  John’s personal reflections of duty throughout the world have been featured in both the Washington Post and the Philadelphia Inquirer.

John has lectured on the dynamic of effective small unit leadership at the United States Coast Guard Academy, the United States Merchant Marine Academy, St. Joseph’s University Air Force ROTC Detachment in Philadelphia, and at the Bryn Mawr Film Institute in Bryn Mawr, Pennsylvania.

Colonel Church is currently assigned to U.S. Marine Corps Headquarters, the Pentagon, where he leads the Civil-Military Integration Team.  His personal decorations include: the Meritorious Service Medal with two Gold Stars, the Navy/Marine Corps Commendation Medal with two Gold Stars, the Army Commendation Medal, the Navy/Marine Corps Achievement Medal and the Combat Action Ribbon.

With all these accomplishments, professionally, academically, and personally, Colonel Church’s presentation is sure to be eye opening. During his presentation is two-fold: (1) to highlight the use of a specific film genre (the return of the veteran) to generate interest and support for this community’s vibrancy among our universities and college campuses and (2) note some specific programs / efforts across the country that are worth considering. With more and more men and women returning from active duty searching to start or complete an education, Colonel Church will be able to open our eyes to how we can help.

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Conference Presenters: Kim Allen-Stuck & Dan McDevitt

As we welcome February with lots of snow (I blame the groundhog), time seems to be moving at a very hasty pace. The Inaugural TAAC Conference is only 43 days away (March 19, 2014–mark your calendars!) and we have lots of presenters still to cover! Last post you learned all about Nora Manz and her TransferCheck presentation. Now, moving forward, we have a duo from Saint Joseph’s University presenting on student retention.

Kim Allen-Stuck and Dan McDevitt work in the Office of Student Success at Saint Joseph’s University. Their work focuses on student persistence to graduation.  Since the opening of the Office of Student Success, the first year to sophomore retention rate went from 85.5% to 89% and graduation rates from 75% to 78%.  To put this in context the national average for retention is 75% and graduation is 59%.  The success of improving persistence rates can be attributed to focusing on individual outreach to students facing obstacles, coordinated support throughout campus, and institutional changes resulting from student feedback.

To better understand why students voluntarily withdraw, the University centralized the exit process and implemented the One Question Exit Interview (1QEI). During an exit interview students are asked to weigh the reasons they are leaving by placing poker chips on a colorful game board. By engaging in a fun and consistent way, the students get closure and the University receives feedback to improve retention. The responses from the 1QEI are regularly shared with the campus community and have been attributed to policy changes and plans for improvement. The tools for implementing this strategy and outcomes will be shared during the session.


Since Kim and Dan’s presentation refers to student retention, both transfer students and traditional first-year students are taken into consideration here. With the proven success at Saint Joseph’s University, it will be nice to hear an insider’s report and learn some tricks of the trade!

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Conference Presenter — Nora Manz

With our Inaugural Transfer Conference fast approaching (March 19, 2014—Mark your calendar!), I thought it would be good to take some time to get to know some of our presenters. Since we are finalizing our schedule and presenters, I want to start with one of our very own members. Not only is she an active member, but she is also the founder of TAAC.

Nora Manz may be small, standing in at a whopping 5 feet, but she certainly is mighty! Educationally, Nora has an M.A. in Counseling and an Ed.M. in Psychological Counseling from Teachers College, Columbia University, and B.A. in Psychology from Alfred University. Professionally, she is the Associate Director of Transfer and Articulation at Delaware County Community College, where she has been for 7 years. Her main day-to-day tasks include creating and updating articulation agreements with four year institutions and providing training for transfer advisors. In addition she is responsible for coordinating and implementing transfer fairs, transfer workshops, and Transfer Information Week.  In her role at the College, she also works with the Pennsylvania Department of Education and the Pennsylvania State University System of Higher Education on Pennsylvania’s Statewide Transfer and Articulation System.  Nora has also played a key role in the creation and implementation of TransferCheck.  She serves on the College’s Library Advisory Committee and Curriculum Review Committee, and serves on the Board of Directors for SSI at West Chester University.

Over the last 12 years, Nora has worked in various roles in higher education including Admissions, Counseling, Advising, and Student Activities, and has been a member of the American Psychological Association, American Counseling Association.  She is currently a member of the New York State Transfer and Articulation Association, the chair of the Eastern Pennsylvania Transfer Advisory Counsel and a founding member of the Transfer Advising and Admissions Committee.  Nora has presented at local and national conferences on transfer advising and transfer student adjustment.

Both her educational and professional histories certainly throw strong punches.  With all those credentials under her belt and her energizer bunny-like lifestyle, we are excited that Nora will be speaking at the TAAC Conference. She will be presenting on TransferCheck, which is a virtual transfer advisor. This allows enrolled students to check their academic progress against degree requirements at a participating four year institution. The functionality of TransferCheck will be reviewed; how it supports the College’s strategic plans of degree completion and retention, and how it has assisted students and transfer counselors.

If you are interested in learning more about TransferCheck or are interested in our conference, please register here!